Acer Notebook1

INTRODUCTION:

Taiwan acer [1] began, use Multitech brand more than ten years. Acer group chairman of the board of directors langlois, r.n found the name letter is too long it is difficult to remember, and easy and other high-tech company produce repeated trademark case, then decided to design a new brand, and vowed to put this brand shaping for the world famous brand. In 1987, the discussion langlois, r.n alone row, think enterprise in the long developing to different mission and task, we should revise inappropriate name and decided to give up Multitech this $twenty million worth of brand. [1]

ACER

AceR is to use computer from more than forty thousand names of screening out. Acer comes from the Latin word, meaning "active

AceR of AceR logo (1987)

, acute, competent and sharp, strong, smart ", on behalf of bright, lively, perspicacious, keen and energetic, short loud, no negative association of harmonics, accord with AceR enterprise culture, show that in the process of changing in the computer AceR is "sharp, sharp" grasp the market trend, "active" to provide consumers with the most fresh products. In addition, AceR also comes from ACE (ACE) language root, implicit "king" meaning, represents a very good figure, to convey the AceR pursuing world class quality, reputation belief. On the other hand, AceR ray gay low, easy to brand promotion; easy, can be in advertising moment seized the audience, more benefit at communication. And, in all kinds of exhibitions, data and index, as long as the manufacturer names in alphabetical sorting, AceR often head the list, with a special glance effect. AceR trademark left side is a "arrow" sign, on behalf of impulse and speed, the right department is a shining diamond, on behalf of solid and value, "long, high, high quality" meaning. Arch type arrow and diamond diamond, represents the into the second creation of AceR new image - innovation and high-tech, more emphasis on its initial value sense happen to coincide. [2]

ACER

Because AceR trademark to the outside world more than impression is have edges and corners of the hardware, in order to get rid of the computer hardware very stiff

Acer acer of original logo (2001)

In accordance with the image of the network era the brand-new image, in order to make acer make the network era new kingdom, acer logo decided to streamline image font. Acer computers use 13 years enterprise identification system in on March 8, 2001 formally to acer, including English letters capitalized A and R to English lowercase A and R, e used streamline image font.